There’s an ugly side to the beauty industry.
Our commitment to sustainability is more than skin deep.
1% for the Planet
New Plastics Economy Global Commitment
Reel Green Ambassador
More Ways We Are Making A Difference
Carbon Offset Program
Contributing to Mother Earths Lungs, we have invested in an acre of trees through the World Tree Carbon Offset Program (WTCOP) offsetting over 5100 metric tonnes of carbon dioxide.
Zero Emission Transport
Our company drives an electric vehicle reducing harmful air pollution from exhaust emissions and increasing health benefits through better air quality.
Suppliers & Manufacturing
Mindful of our carbon footprint, 90% of our sourcing & manufacturing is done within North America. We ensure our manufacturers have environmentally responsible policies and systems in place.
About The Founder
While introducing a minimal makeup philosophy to my then teenage daughters, I was inspired to create a more simplified makeup routine for myself. I wanted to reduce the packaging and unused cosmetics in my overflowing makeup drawer and makeup bag. This started me on a path that led me to collaborate with the experts of the industry, professional makeup artists, as well as eco-minded young people to innovate a customizable all-inclusive refill reuse makeup system.
It had to be a case that could benefit both professional makeup artists and the eco-minded everyday consumer - supporting a minimalistic approach to makeup while accommodating multiple makeup types. With a litany of innovations, our case offers the flexibility to use at home, on the go or on-set / behind the scenes for pros! Making makeup life easier!