About the Founder: Suzanne Carter

As a former corporate consultant turned beauty entrepreneur, Suzanne Carter brings a unique lens to the cosmetics industry—one rooted in innovation, sustainability, and purpose. With over 20 years of experience helping organizations streamline business efficiencies, Suzanne combined her business acumen with a personal mission: to simplify beauty routines, elevate makeup essentials and reduce unnecessary waste in the industry.

Her journey began not in a boardroom, but at home—where she sought to teach her daughters about minimalist makeup and conscious consumption. Frustrated by the overflowing makeup drawers and unsustainable packaging, Suzanne envisioned a smarter, cleaner solution. The result? MYO Cosmetic Cases—short for Make-Up Your Own—a line of award-winning, customizable, refillable makeup and skincare organization systems that cater to both professional artists and everyday beauty lovers.

Launched in 2018, MYO has become a trusted name behind the scenes of top productions like Emily in Paris, Star Trek, and The Voice, revolutionizing how makeup is transported, stored, and applied. Praised for their compact, palm-sized designs and food-safe, pro-approved materials, MYO cases have significantly increased efficiency—saving artists time on set and reducing the physical strain of heavy kits. The time savings alone has contributed to lowering CO₂ emissions by a minimum of 1.5 metric tons annually across global production sets.

From being recognized as a Trendsetter at Cosmoprof North America to pitching on Dragons’ Den Canada, Suzanne’s path hasn’t been without obstacles—especially as an indie brand navigating a crowded market. Yet her unwavering dedication to eco-luxury solutions has earned M⸱Y⸱O a loyal community of global artists, 18 retail partners, and a growing base of eco-conscious consumers. As a former Certified B Corp, M⸱Y⸱O continues to uphold those standards today, partnering with 1% for the Planet and the PACT Collective ‘recycle beauty packaging program’ to drive real environmental change.

Family remains at the heart of the business. Suzanne’s niece and daughters play active roles—from product testing and trade show and tech support to artistry and content creation—making MYO a true family affair powered by women and purpose.

Building on eight years of experience designing for top-tier makeup artists and in collaboration with flight attendants, Suzanne has returned to the consumer beauty space with a fresh perspective. The result is the MYO Luxe Performance Travel Container Collection—a refined solution for beauty enthusiasts and frequent flyers alike. Designed to marry elevated aesthetics with effortless portability, these containers offer reusable, hygienic, and sustainable alternatives to single-use travel minis. Whether at home or enroute, they preserve the integrity of luxury formulations while enhancing the elegance of every vanity or carry-on.