Redefining Prestige Beauty with Purpose, Portability, and Planet In Mind
by Frank Turco
Suzanne Carter stated as a former corporate consultant turned beauty entrepreneur and she did so with a purpose in mind.
Suzanne Carter brings a unique lens to the cosmetics industry–one rooted in innovation, sustainability, and purpose. With over 20 years of experience helping organizations streamline business efficiencies, Suzanne combined her business acumen with a personal mission: to simplify beauty routines, elevate makeup essentials and reduce unnecessary waste in the industry.
Her journey began not in a boardroom, bt at home–where she sought to teach her daughters about minimalist makeup and conscious consumption. Frustrated by the overflowing makeup drawers and unsustainable packaging, Suzanne envisioned a smarter, cleaner solution. The result? MYO Cosmetic Cases–short for Make-Up Your Own–a line of award-winning, customizable, refillable makeup and skincare organization systems that cater to both professional artists and everyday beauty lovers.
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How our MYO Luxe Travel Line Became a Reality
Discover the story behind MYO—from its beginnings as an innovative organization solution for professional makeup artists to the creation of the MYO Luxe Travel Collection. Learn how years of travel frustrations inspired our mission to create thoughtfully designed, refillable travel containers that help people bring the comfort of their beauty rituals wherever life takes them.
What to look for in quality travel container
What makes a quality travel bottle versus one that you should throw in the garbage…
