Redefining Prestige Beauty with Purpose, Portability, and Planet In Mind
by Frank Turco
Suzanne Carter stated as a former corporate consultant turned beauty entrepreneur and she did so with a purpose in mind.
Suzanne Carter brings a unique lens to the cosmetics industry–one rooted in innovation, sustainability, and purpose. With over 20 years of experience helping organizations streamline business efficiencies, Suzanne combined her business acumen with a personal mission: to simplify beauty routines, elevate makeup essentials and reduce unnecessary waste in the industry.
Her journey began not in a boardroom, bt at home–where she sought to teach her daughters about minimalist makeup and conscious consumption. Frustrated by the overflowing makeup drawers and unsustainable packaging, Suzanne envisioned a smarter, cleaner solution. The result? MYO Cosmetic Cases–short for Make-Up Your Own–a line of award-winning, customizable, refillable makeup and skincare organization systems that cater to both professional artists and everyday beauty lovers.
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