Why M·Y·O

Our Impact

At M·Y·O, our company’s foundation is built on conducting our operations in an environmentally, ethically and socially responsible manner. These values guide all of our business decisions, from the sustainable materials we use to the organizations we work with.

The Beauty of Giving Back

M·Y·O Cosmetic Cases Inc. supports SheEO as an Activator. SheEO is a radically redesigned ecosystem that supports, finances, and celebrates female innovators. SheEO focuses on bringing out the best of women by being radically generous to one another.

Each years cohort has 500 Activators contributing $1100 as an Act of Radical Generosity. The money is pooled together and loaned out at zero percent interest to five women-led Ventures selected by the Activators. The loans are paid back over five years and then loaned out again, creating a perpetual fund which we will pass on to our daughters, nieces and granddaughters All Ventures are revenue generating with export potential and are creating a better world through their business model or their product and service.

Reducing Our Footprint

As a partner of The World Tree Carbon Offset Program, M·Y·O is committed to planting a minimum of one acre of trees every year. The World Tree Program plants and grows Empress Splendor trees — which absorb 11 times more carbon than any other tree — through a network of experienced farmers, generating income for them and offsetting millions of tons of carbon in the process. Each M·Y·O Cosmetic Case sale contributes towards purchasing these amazing trees, and we also reinvest a portion of our profits in this program annually. If you would like to purchase an acre of Empress Splendor trees, mention you were referred by M·Y·O and the referral fee of $100 will be put towards purchasing additional trees.

Sustainable Materials

Our products are designed to stand the test of time — to be used, reused and eventually recycled. A great deal of thought went into designing our M·Y·O Cosmetic Case to ensure it can seamlessly be used with refillable makeup products that fit right into it. To complement this, we created M·Y·O Beauty Pods, which are refillable containers for creams, lotions and powders. By purchasing our products, you’re making an eco-conscious lifestyle choice. The durability of our cases offer you longevity, and our beauty pods enable you to purchase single refill makeup products that cut out needless packaging and waste.

TAKE BACK PROGRAM: Once our case reaches the end of its lifespan, we are committed to taking our ‘Ready to Recycle’ cases back and reusing the material to make new M•Y•O Cosmetic Cases. Working with our manufacturer, its components are cleaned, heated and remolded. The end of life for our cases is the start of life for another product!  Any parts of the case that do not meet the ‘mold again’ criteria, will be responsibly recycled.

What Are Our Products Made Of?

The sustainable materials used in each component of our products have been chosen with the utmost consideration for recyclability and quality, in order to keep your personal cosmetics healthy and safe.

M·Y·O Cosmetic Case®

  • Recyclable
  • Composed of food grade material
  • Varnish-free exterior ensures our cases can be recycled at the end of their life
  • FDA Compliant
  • Underwriter Laboratories* Compliant

*Underwriter Laboratories is a world leader in product safety testing and certification

M·Y·O Beauty/Makeup Pods™ (reusable containers for makeup or skincare products)

  • Composed of medical grade material
  • All components are recyclable
  • FDA, RoHA, REACH Compliant
  • BPA Free
  • Lead Free
  • Latex Free
  • Leach Free Containers

M·Y·O Cosmetic Circlet™ (ergonomic spill-proof gasket)

  • M·Y·O Style Sticks™ (makeup dividers)
  • Composed of medical grade material
  • All components are recyclable
  • Hypoallergenic
  • Chemical resistant
  • FDA Compliant
  • RoHS Compliant (Restriction of Hazardous Substances)
  • Meets the US Pharmacopeia Class IV requirements

Our Manufacturing

Always mindful of our carbon footprint, we strive to utilize services and materials as close to home as possible. As a result, 90% of our sourcing and manufacturing is done within North America. We are pleased to work with a manufacturer in Vancouver, Canada that is ISO 13495:2016 certified for manufacturing medical materials. This manufacturer has environmentally responsible systems in place that include a recycling program for all unused materials, and a water filtration system that reuses water during the manufacturing process.

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