No Matter What Business You’re In, Protecting the Environment is Everyone’s Responsibility.
Mission Statement: Our company’s foundation is built on our values of conducting our business in an environmentally, ethically and socially responsible manner. These values guide our actions and distinguish us.
Our Vision: Social Conscious Beauty –to revolutionize the way beauty routines are approached – at home, on-the-go, travel and for Pros. Our cases were created for consumers to not only be more efficient with their makeup – to rethink the way they do beauty!
M·Y·O Eco-design: A makeup case stylishly designed to be refillable and reusable, a quality to last and incorporate recyclable materials. Supporting a minimalistic approach to a makeup regime while accommodating multiple types of makeup increasing efficiency of use. Encourages the use of more eco-minded cosmetics, refill makeup pans, cutting down on cosmetic packaging. Ergonomically sized case and an ergonomic, hypoallergenic thumb grip gasket. Mindful of our consumers health, we source medical grade materials which are also recyclable. (Patents Pending)
M·Y·O Climate Focus: To have a minimal Carbon Footprint and consistently work towards being Carbon Positive, to work with local and co-sharing companies. Our product is Made in Canada, 15 minutes from our head office and we use an electric car for transportation.
Suppliers and Supply Chain: Our focus is to seek and support ethical suppliers to build our sustainable supply chain, suppliers who consider workers, community and environment in their decision-making models. We seek to purchase from local companies (local community and local North America) to reinvest local dollars into our communities. We look to purchase from underrepresented suppliers including female majority owned, we consider responsible suppliers offered by other B Corps or sustainable businesses and we source 90% of our product materials within North America.
Sustainable Procurement: The full life cycle of a product; specifically, the sustainability of materials, production, packaging, transportation and end-of-life recyclability / renewable energy are key elements for procurement consideration.
Circular Economy Business Model: Once our case reaches the end of its lifespan, we are committed to Taking Back our ‘Ready to Recycle’ cases and reusing the material to make new M•Y•O Cosmetic Cases. Working with our manufacturer, its components are cleaned, heated and remolded. The end of life for our cases is the start of life for another product! Any parts of the case that do not meet the ‘mold again’ criteria, will be responsibly recycled.
We are a committed social conscious company currently in the review process to become B Corp Certified. With a focus to become B Corp Certified we have policies in place built on the triple bottom line framework.
We are honoured to have been nominated for Small Business BC 2019 Awards for Best Community Impact, Best Innovation and People’s Choice. Acknowledge our diligence to create a company that focuses on people and planet, innovating an industry disruptor product and being loved by all!!
A New, SUSTAINABLE MAKEUP KIT SYSTEM
Reduce-Refill-Reuse-Recycle / Up-cycle
Made in Canada, M·Y·O Cosmetic Cases encourages a fresh and more mindful approach to makeup. We encourage the purchase of single refill makeup mindful of makeup consumption (over purchasing products – eg. a palette of 8 eyeshadow colors, when you only use 2 of them) while reducing the billions of cosmetic packaging waste that end up in our landfills. Our M·Y·O Cosmetic Case system allows customers to curate their own looks and purpose of use for each case.
Every aspect of our case design is intentional — to stand the test of time (build to last), to be refillable, reusable, sanitize-able and eventually recyclable or upcycled. A great deal of thought went into designing our M·Y·O Cosmetic Case with the focus of sustainability. Working with professional design engineers we methodically designed our case to ensure it can be used seamlessly with single refillable pan makeup products cutting out needless packaging and waste. To complement this, we created M·Y·O Makeup Pods, which are refillable magnetic containers for creams, lotions, powders and more. By purchasing our products, you’re making an eco-conscious life-style / work-style choice. Additionally, and as important, we focused on using food and medical grade materials to keep your makeup safe and hygienic.
M·Y·O stands for Quality, Sustainability and Style.
Commitment to Reducing Plastic Pollution
M•Y•O [Makeup Your Own] Cosmetic Cases is a signatory for the New Plastics Economy Global Commitment (NPEGC) Initiative, led by the Ellen MacArthur Foundation in collaboration with UN Environment. In their report published March 14, 2019, details of how organizations will tackle plastics pollution have been set out step-by-step for the first time. M•Y•O Cosmetic Cases is one of 350 signatories, businesses and governments, from around the world, including Burberry, L’Oreal, Stella McCartney, H&M and Unilever. M•Y•O Cosmetic Cases is committed to the vision and goals of this initiative which include:
- Eliminating problematic or unnecessary plastic packaging and move from single-use to reuse packaging models
- Innovating to ensure 100% of plastic packaging can be easily and safely reused, recycled, or composted by 2025
- Circulating the plastic produced, by significantly increasing the amounts of plastics reused or recycled and made into new packaging or products
M•Y•O Cosmetic Cases commitment to the environment includes a Take Back Program where used cases are washed, melted and remolded into new cases, keeping them out of landfills. Any pieces that are not reusable are responsibly recycled.
TAKE BACK PROGRAM – an innovative eco-friendly up-cycling, circular economy program.
At M•Y•O Cosmetic Cases we are committed to BUILDING A POSITIVE FUTURE WITH A CIRCULAR ECONOMY while reducing waste and our footprint on the environment.
Most plastic packaging is used only once before being thrown away and the cosmetic industry is one of the largest contributors. We, at M·Y·O Cosmetic Cases, have committed to rethinking the way we use makeup and makeup packaging with an approach to ensure our product does not become this kind of waste.
Embracing a Circular Business Model, once our case reaches the end of its lifespan, we are committed to Taking our ‘Ready to Recycle’ cases Back and reusing the material to make new M•Y•O Cosmetic Cases. Working with our manufacturer, its components are cleaned, heated and remolded. The end of life for our cases is the start of life for another product! Any parts of the case that do not meet the ‘mold again’ criteria, will be responsibly recycled.
Investing in our future for positive Social and Environmental Impact.
M·Y·O’s Invests in Electric! Zero Emission Transportation
Better for the environment
Less pollution: M·Y·O’s Electric car is 100 percent eco-friendly as it runs on electrically powered engines. It does not emit toxic gases or smoke in the environment. It is our aim to help to reduce harmful air pollution from exhaust emissions. .
Eco-friendly materials: There is also a trend towards more eco-friendly production and materials for Electric Vehicles.
Reduced harmful exhaust emissions is good news for our health. Better air quality will lead to less health problems and costs caused by air pollution.Electric Vehicles are also quieter than petrol/diesel vehicles, which means less noise pollution.
Our Manufacturing – Made in Vancouver, Canada
Always mindful of our carbon footprint, we strive to utilize services and materials as close to home as possible. As a result, 90% of our sourcing and manufacturing is done within North America. We are pleased to work with a manufacturer in Vancouver, Canada that is ISO 13495:2016 certified for manufacturing medical materials. This manufacturer has environmentally responsible systems in place that include a recycling program for all unused materials, and a water filtration system that reuses water during the manufacturing process.
OUR GIVE BACK to the Beauty of:
2018: Our Planet! Offsetting our Carbon Footprint.
Mindful of our carbon footprint, our cases are made in Vancouver, Canada and we strive to utilize services and materials within North America. We have also partnered with World Tree’s Carbon Offset Program supporting their mission to transform the planet by providing the Empress Splendor tree as a powerful solution to the world’s carbon footprint.
2018 M·Y·O Cosmetic Cases Inc. purchased the planting of 1 acre of Empress Splendor trees. Empress Splendor trees are the fastest growing hardwood in the world and absorb 11 times more carbon than any other tree. Every acre of planted Empress Splendor trees offsets over 1000 tons of carbon (an individual’s carbon footprint for 50 years).
World Tree is planting and growing Empress Splendor trees using a network of experienced farmers to generate income and offset millions of tons of carbon in the process. Within just 10 years they can be harvested and sold for lumber. The profits from the sale of this valuable lumber will be shared with all the participants in the program including farmers and investors. M·Y·O Cosmetic Cases will reinvest a portion of their profits to the World Tree’s Carbon Offset Program.
For more information: www.worldtreecop.com
2019: Supporting Mission Driven Female Entrepreneurs
SheEO supports, finances and celebrates female innovators. Launched in 2015 in Canada, this visionary model is emerging as a leading global innovation that is totally unique. SheEO focuses on bringing out the best of women by being radically generous to one another.
The model brings together 500 women (called Activators) in each year’s cohort, who contribute $1100 each as an Act of Radical Generosity. The money is pooled together and loaned out at zero percent interest to five women-led Ventures selected by the Activators. All Ventures are revenue generating with export potential and are creating a better world through their business model or their product and service. The loans are paid back over five years and then loaned out again, creating a perpetual fund which we will pass on to our daughters, nieces and granddaughters. The 500 women Activators in each cohort become the de-facto ‘team’ of the five selected Ventures bringing their buying power as early customers, their expertise and advice and their vast networks to help grow the businesses.